Ranveer Singh, a B-town celebrity, is advancing his career with money.
One of India’s fastest-growing beauty brands, SUGAR Cosmetics, is where the actor allegedly invested his first startup money. Singh’s investment is not far from the $50 million in capital the business received from L Catterton’s Asia fund.
Despite not disclosing the specifics of Ranveer’s investment, the Indian cosmetics brand made the news on Saturday. The brand’s reputation among millennials and Gen Z will be solidified by this alliance.
The conception of Sugar
SUGAR Cosmetics kickstarted its journey as a D2C brand in 2015 and eventually glided into offline marketing in 2017. With 45,000+ retail intersections nationwide, it presently generates yearly sales of over Rs 550 crore.
Ranveer’s words about the investment
Regarding the successful journey of the brand, Singh commented he has always loved SUGAR’s capabilities to rack up an enormously loyal following. He is thrilled to take part in this adventure and encourage the company in fulfilling its goal of giving Indian women direct exposure to affordable & high-quality skincare products.
How will the investment help the brand?
Ranveer’s latest investment is anticipated to help SUGAR’s growth in more prospective sectors.
Vineeta Singh, co-founder and CEO of SUGAR Cosmetics, stated that Ranveer fits the silhouette of SUGAR since the brand aims to challenge stereotypes by empowering women to be bolder, more self-reliant, and brazen.
As Sugar strives to expand rapidly to turn it into a sizable and well-liked cosmetics and beauty business, this will dramatically expedite healthy growth.