Global D2C ethnic wear brand, Shobitam, has acquired the fashion brand House of Blouse in a move that marks the former’s foray into the ready-to-wear segment. House of Blouse is a premium fashion brand that offers a range of ready-to-wear designer blouses and anarkalis.
Shobitam is a direct-to-consumer (D2C) ethnic wear brand that offers a range of traditional and modern designs in ethnic wear for women. The brand caters to the needs of the modern Indian woman and offers a range of products such as sarees, lehengas, kurtis and gowns.
The acquisition of House of Blouse will enable Shobitam to expand its product portfolio to include ready-to-wear ethnic wear. House of Blouse offers a wide selection of designer blouses and anarkalis, all crafted from high-quality fabrics, and is known for its attention to detail.
The acquisition will also help Shobitam increase its reach in the Indian ethnic wear market, especially among the younger generations. With the addition of House of Blouse to its portfolio, Shobitam will be able to offer its customers a broader range of products, while also tapping into the fast-growing segment of the ready-to-wear ethnic wear market.
The acquisition is part of Shobitam’s overall strategy to expand its operations and become a leading player in the online ethnic wear market. By taking this step, the brand will be able to expand its reach and provide its customers with more abundant ethnic wear alternatives. This move is expected to strengthen the brand’s foothold and help it become a major player in the ethnic wear industry.